A strategic upgrade of a popular store – without a complete infrastructure overhaul.
SportRysy.sk is a Slovak online store specializing in sports equipment. With hundreds of brands in its portfolio, it caters to outdoor enthusiasts, hikers, skiers, and skimo lovers. The shop combines expert advice, a comprehensive product range, and top-tier customer support. Its operations are integrated with the ANS ERP system, used to manage inventory, orders, and internal workflows.
Industry:
Retail
HQ:
Slovakia
Start of cooperation:
2024 - present
Core technologies:
Typescript, Node.js, Next.js, MySQL, Google Cloud, PHP
Expertise:
Systems analysis, UX/UI design, development, ERP integration
SportRysy, a well-established outdoor retailer, approached us with the goal of replacing its aging e-commerce platform with a more modern, technically advanced solution. The original system was holding the business back – limited flexibility, poor technical support, and outdated infrastructure made it difficult to scale or implement new features.
A major bottleneck was the weak integration between the online store and the company’s ANS ERP system, which manages inventory, orders, and product data. The lack of efficient communication between the systems led to excessive manual work and hindered internal operations.
At first, the client considered a full system reboot – replacing both the e-commerce platform and the ERP. However, this approach would have meant high costs, long development time, and a high risk of downtime, potentially affecting day-to-day operations, customer experience, and internal processes.
Our aim was to design a more efficient and sustainable solution that would eliminate existing technological limitations while maximizing the value of the current ERP system. We sought a way to enable the client’s continued growth without the need to rebuild the entire infrastructure from scratch – focusing on smooth operations, flexibility, and long-term scalability.
The client's brief also came with a clear set of expectations: minimize operational downtime, preserve the visual identity, and launch as quickly as possible during the peak traffic season. It was therefore essential to create a solution that wouldn’t disrupt existing workflows but would still deliver meaningful technological modernization.
From the start, we identified several technical and strategic challenges:
The original version of the ERP lacked modern interfaces, making it difficult to synchronize product data, pricing, and inventory with the online store.
A full restart would have been expensive and risky. The client needed a solution that could enable transformation without halting operations.
Maintaining the existing brand identity and user experience was critical for continuity and customer trust.
The new platform had to be future-ready – both in terms of UI/UX and technical architecture.
Addressing these challenges led us to a solution that blended modern technologies, practical sustainability, and measurable business value.
To ensure the transition to the new solution would be as smooth as possible, we opted for a strategic approach that didn’t require a full restart of the entire online store. Instead of building everything from scratch, we proposed splitting the project into two phases, with the goal of reducing costs while laying a stronger technological foundation.
In the first phase, we recommended upgrading the ANS ERP system to its latest version, which already included all the key interfaces and functionalities required for a modern e-commerce setup. The client carried out the upgrade independently, while we provided consultation and technical support to ensure the transition was smooth and risk-free.
The second phase focused on redesigning the online store and fully integrating it with the new ANS system. The goal was to automate all critical processes and minimize the need for manual input from the team.
Practical results:
The result is a stable, scalable platform that retains the store’s original look but runs on a modern tech foundationdesigned for future growth. Thanks to the two-phase strategy, the client optimized costs, managed peak-season traffic with ease, and continued developing the business – without starting from scratch.
This feature allows customers to easily order a complete skialp or cross-country skiing set. The system automatically filters compatible gear – like skis, bindings, skins, and boots – and applies a bundled discount. This makes the selection process faster, clearer, and beginner-friendly – reducing cart abandonment, speeding up decisions, and increasing average order value.
The running shoe configurator helps customers easily and intuitively choose the ideal footwear based on their preferences and needs. The selection process takes place in several steps – the user first selects their gender, then the type of running activity (road, trail, allround, barefoot), and finally specifies parameters such as distance or terrain type (e.g., technical surface, soft ground, snow).
The configurator combines expert knowledge with high-quality UX design to create a personalized shopping experience. It reduces uncertainty during the decision-making process and helps customers discover the models that best fit their needs.
SportRysy rewards its customers for repeat purchases through a multi-tier loyalty program offering discounts of up to 12%. At checkout, customers can also easily apply a gift voucher, discount code, or a membership discount from a partner organization – simply by uploading a photo of their membership card, after which the discount is automatically applied upon verification.
A key advantage of this setup is that all rules, discount tiers, and revenue tracking are configured directly in the ANS ERP system – the online store simply displays this data and applies it during the purchase. This simplifies program management, eliminates the need for data duplication, and gives the retailer full control without requiring changes to the front-end interface. For the customer, the program is fully automatic; for the store operator, it’s maximally efficient.
The SportRysy.sk online store is a great example of how even an extensive product range can feel clear and modern. Detailed product pages include technical specifications, user reviews, tests, and videos. The gallery is rich and flexible, allowing color variants to be previewed directly in the thumbnails.
To support purchasing decisions, customers benefit from features such as:
These reviews complement official manufacturer information with real user experiences and help new visitors orient themselves more quickly. Shoppers don’t have to look for ratings on external sites – everything is in one place. This also increases the site’s relevance in search engines and boosts organic traffic.
The result is a shopping process that’s fast, convenient, and free of unnecessary friction – just as modern customers expect.
Our solution for SportRysy.sk was based on smart strategy. Instead of rebuilding from the ground up, we unlocked the full potential of their existing ANS ERP system. This approach saved the client significant costs, delivered a reliable tech foundation, and made their system more efficient than ever.
And the collaboration doesn’t stop here. We continue working with the client – responding to evolving needs and regularly adding new features to keep pace with both the market and customers.
Today, SportRysy.sk is using the tools it already had – but with a whole new level of performance and impact.
