What lies behind the development of a global ecommerce platform serving customers around 100 countries?
SOS electronic is a leading distributor of electronic components for industrial manufacturing, with over 25 years of experience in the market. Operating in 7 countries and supplying products to more than 100 nations globally, SOS electronic has solidified its presence among the industry’s top players. Since becoming part of the Conrad business group in 2013, the company has further strengthened its international reach. With multilingual customer support and a unified system across multiple domains, SOS electronic seamlessly handles diverse tax and currency requirements.
Visit their websiteThe SOS electronic online store was held back by several technological challenges that limited its growth potential. The main issue stemmed from outdated data management—inventory updates were processed in batches rather than in real-time, resulting in discrepancies between actual stock levels and what customers saw on the site. Additionally, the aging infrastructure made it difficult to introduce advanced features like artificial intelligence, while the non-responsive design provided a subpar experience for mobile users.
We began with a thorough analysis of the existing system, identifying key technological constraints. The project was split into two main parts: API management for data and application logic, and the frontend for the user interface. This approach allowed us to efficiently allocate resources and work on different parts of the project simultaneously, with SOS electronic and experts at bart collaborating as equal partners.
Team composition:
Handling over 270,000 products required a fast and efficient data solution. We needed to ensure seamless filtering and full-text search. Due to the complexity of parameters and price ranges, the system had to manage a heavy database load.
We used the Phalcon PHP framework for its ability to handle higher traffic and integrated Elasticsearch for the catalog. This powerful search engine dramatically sped up the generation of filters, categories, and product lists, improving load times and overall user experience.
We developed a solution that enables real-time synchronization of stock data. Every change in inventory is immediately reflected on the website, eliminating issues with incorrect availability information.
The new website focused on an intuitive user interface, introducing advanced filtering with customizable options, autocomplete search, and product comparison features. Users can easily customize parameter views, and the system remembers their preferences for future visits.
The website was redesigned to be fully responsive, adapting to various devices. We optimized interactions as well, allowing mobile users to work seamlessly with touch controls, while desktop users have full control via keyboard and mouse.
We improved page load times by optimizing the code, minifying JavaScript and CSS styles, and implementing asynchronous calls. Server load was reduced, and load times improved significantly, especially on mobile devices or slower connections.
We began introducing artificial intelligence elements, allowing the system to learn from user behavior. The platform remembers user settings and automatically adjusts product displays and filters accordingly, streamlining the purchasing process.
Even after the online store launch, we continue to develop and refine the platform. New customer requests and feedback from SOS electronic sales representatives are regularly incorporated, ensuring the platform remains flexible and efficient for all stakeholders, particularly B2B customers.
The redesigned SOS electronic online store has brought transformative improvements in data accuracy, user accessibility, and performance—setting a new benchmark in shopping experience and operational efficiency. Real-time data updates ensure visitors consistently receive up-to-date stock information, building trust and satisfaction. The intuitive interface, combined with advanced features like personalization and customizable filtering, makes the purchasing process smoother and more efficient.
With its fully responsive design, the platform is now optimized for all devices, boosting mobile engagement. Faster load times further enhance the overall experience, reducing abandonment rates.
Our ongoing collaboration with SOS electronic continues to introduce new features and enhancements, ensuring the platform remains flexible and aligned with the evolving needs of both users and the market.
