New generation of Pricemania and its e-commerce vision
In the Pricemania case study, you’ll learn about
Pricemania has been operating continuously for over 14 years. And like any other e-commerce project that works with the software, it needs to be significantly updated. There were several reasons for the changes.
"In recent years, technological debt has accumulated significantly and so we have not been able to innovate fast enough and be competitive. That’s why in 2019 came the fundamental decision to rewrite the entire application from scratch and gradually replace the old system with a new generation of Pricemania." - Michal Král.
We gradually rewrote the API and other key modules and services for the partner. After rebuilding the core, we are able to develop new functions much faster and the whole system is more sustainable and our partner has better control over it.
At the same time, we have developed an innovative and functional connection that helps customers decide in a new way when it comes to buying products.
"Imagine that you’re reading an article about the latest iPhone or smart watch and directly in the review or test, you can compare the prices on leading e-shops such as Alza.sk, Mall.sk and others, and go to the e-shop directly from the article with one click. It saves time for the user, they don’t have to go to the price comparing site later and with a click they go directly to the e-shop where they can complete the purchase." - Michal Král
For e-shops, this means a significant increase in the reach of their campaigns and this way they are able to reach potential customers as early as in the product selection phase.
It’s a network of high-quality partner content portals that display Pricemania widgets directly in their articles, comparing the prices of a given product. Widget data is extracted completely from the Pricemania platform.
"Currently, more than 3,000 widgets are already online on the sites of 20 leading publishers. The network includes expert websites such as Techbox.sk, Mojandroid.sk, TouchIT.sk, Nextech.sk, Fony.sk, but also several websites from the media groups Ringier Axel Springer or Zoznam, and the list of publishers is constantly expanding." - Michal Král
Partner network means a major extension of the existing business model of Pricemania. Thanks to it, our partner gets the service to many times more users.
In Pricemania, we faced a difficult decision in 2018 about how to proceed with our application, as the technological debt has grown significantly over the years and the state of the application didn’t allow us to grow and expand aggressively, rather we were spinning in a vicious circle. After a comprehensive audit by Bart, together we made a strategic decision to gradually rewrite the entire application from scratch to gradually replace the individual modules. Although this process is still ongoing, it’s already clear that this decision was the right one and thanks to that, we are able to develop much faster and better, and thanks to this we are growing by more than 80% year on year, we have launched a new business line Pricemania Content Network and we are beginning to launch an international expansion. On the part of Bart, I appreciate that they were able to comprehensively design the entire application and at the same time gradually implement the entire design, with very good communication and friendly cooperation.