Oxyrion Case Study

Efficient management of company data

Oxyrion is the name of the Dejmark company application. Dejmark is a multinational company dealing with wholesale of paints. It operates in Slovakia, Czech Republic, Hungary, Romania and Bulgaria.

Oxyrion is a modern app allowing a complete management of B2B commerce. In addition to CRM, it also contains access to an economic system, business intelligence tools, product catalogue and tills.

Oxyrion

Good analysis is the core

The fact that good analysis makes up 80 % of success goes for the agile methodology of development as well. With a project like this, it’s very important that the customer understands the basic rules of application development too. It’s necessary to explain what the work entails and what demands are required on the side of the customer and subsequently, the app user. We explained the meaning of sprints, what a user-story is, what an iteration cycle means and what role it plays. We also described the need for long-term cooperation as well as for regular development and maintenance of the app.

After mutual agreement, we went ahead with the scope analysis and the so-called technology agreement.

Oxyrion

How it started and progressed

It’s very beneficial when the customer has a clear idea about their requirements. We took this one as a starting point, then we broke it down into individual user stories that we ranked based on the priorities and we determined the severity of the ones with the highest priority in order to plan the opening sprints.

Team composition

We assembled the team carefully based on the exact priorities and needs of the upcoming sprints. At the beginning, it consisted of a Product Owner who performed the role of a Lead Analyst, communicated with the customer and acted as a referee making decisions based on the priorities and the set direction of the main line of the project. A Backend Developer and a Frontend Developer were also members of the team. A Scrum Master was of course a part of the team as well, to oversee the process.

With the exemplary setup of the team and the process, we achieved the first results in a very short time and after the first sprint we supplied the backend for tills in the newly opened stores in the Czech Republic and Slovakia.

This way, we also built the API base for future development.

43 CRM Users
1,642 Current Customers
648 Potential Customers

Oxyrion Applications

The main Oxyrion API as the heart of the system that runs the authentication and authorisation and communicates with Microsoft Dynamics Navision.

Aplikácia CRM

CRM Application

The core of the whole system serving mainly the dealers. It offers extensive features for making their work easier and more efficient.

Users

The base entity in the CRM. The whole system is user-oriented, in our case dealer-oriented. It allows them to manage their work time as well as their customers and activities. Users keep track of their trades, turnovers and so on.

Customers

The job of this system is to provide the possibility of easily managing customers. As the term CRM (Customer Relationship Management) implies, the main task of the system is to keep track of the customers, be it potential or current ones.

Opportunities

The possibility of creating sales opportunities linked to a specific customer.

Activities and Calendar

A complete overview for the dealers about planned activities that can be directly linked to a specific customer and a sales opportunity.

Helpdesk

Control over services connected to the service, returns and replacements.

Marketing

The possibility to create discounts and several types of campaigns for customers.

Paint mixing machines

Registered machines that are linked to a customer. Each customer can have several machines assigned to them – CRM users then have an overview of their customers’ machines and activities concerning them.

Aplikácia Admin

Admin Application

The backstage of the system allows for gradually expanding management of individual applications.

Products

Definition and management of products across the entire system with a multitude of connections to samplers, toning systems and so on.

Marketing and marketing lists

The possibility to define conditions, based on which the lists of contacts are created. This list is further used for various marketing purposes.

System Management

The overall system management with a gradually expanding coverage, such as product filters, product parameters, order settings, samplers and so on.

Content Management

Creation of articles for the B2B Portal and the mobile app in the form of news that customers can follow.

Aplikácia B2B

B2B Application

CRM customers (companies) turn directly into the B2B Portal users. B2B Portal connects business customers with the Dejmark company. Using this app, customers can make orders for predefined products. They can make service requests, return claims and so on. Customers also receive predefined discounts and specifically targeted campaigns.

Overview

Customers have an overview of their past orders.

Catalogue

Predefined product catalogue. Each product in the catalogue has predefined information from the admin app. As a part of each catalogue product, there are various options and paints also offer the possibility to choose a shade.

Coat of paint systems

Predefined list of catalogue products that make a system of coats in individual layers with various functions and usage conditions.

Android aplikácia

Android App

Simplified Version of the B2B Portal

Similar to the web version, customers can make orders and have an overview of their orders in hand. In addition, it contains a barcode scanner for a quick purchase straight from the warehouse.

Aplikácia BI

BI Application

Overview

The plan is to keep the app gradually extending. It currently offers an overview of stores, receipts and a receipt detail.

How did we help our customer?

“The dealers praise the CRM a lot, they say that it really is enough just to tap in it to know everything. They have customer information there and at the same time, there’s also product information as well as the product catalogue, which is the biggest advantage and when we add some more things to it, we’ll have a full-featured CRM app. So I think that the feedback from the dealers is very positive and I myself am satisfied as well. When it comes to the Portal, almost everybody switched to it. Customers started making orders via the Portal. The feedback from the customers is very positive as well. Another thing is the mobile app that is reaching the customers now. Therefore the part that is working right now is being fully used.”

Dušan Pavlov Dušan Pavlov Managing Director DEJMARK spol. s r.o.
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