CASE STUDY - DRMAX.SK

Information we work with at drmax.sk

• Data from the Loyalty Rewards Scheme (former purchases in pharmacies and online)
• Google Analytics
• Customer surveys (internal and external)
• Reviews at Heureka.sk
• Observing and evaluating customer behavior from a qualitative point of view (e.g. Inspectlet)
• UX analyses

What do we constantly track?

KPI (Key Performance Indicators)

What was it like to collaborate with bart.sk?

• Together we’ve already designed the second version of our E-shop. We chose bart.sk as our partner because of their experience and thorough knowledge of our customers’ needs.
• From the technological point of view, they handle the connection to all our internal systems very well (stocks, accountancy and Loyalty Rewards System).
• Penetration tests revealed some deficiencies, which did not have a profound impact on our business model and were dealt with even before the official launch of the E-shop.
• I must appreciate how they have met deadlines and kept within the boundaries of our budgets throughout the whole cooperation.
• The actual running of the E-shop on their servers works without any problems; we don’t notice any blackouts that would have an impact on our business model.
• Surely, the process of testing their work could be improved and errors when launching new functionalities should be minimized.

Ing. Tomáš Schuchmann, PhD.
eCommerce Director