In the xFarby.sk online store, product data creates a valuable basis for new SEO topics, categories and advisory content. AI searches for connections within this data that can help the team develop content based on real customer interest.
With a large assortment of paints, coatings and painting supplies, many combinations of products, properties, use cases and customer needs emerge. The team needs to identify topics from this data that make sense for SEO, categories and advisory content.
AI works with products, categories, parameters and other data in the online store. From this data layer, it identifies connections that can reveal new content topics or refine existing categories.
The outputs serve as a working input for the marketing and content team. They can show which topics to develop into categories, articles, descriptions or advisory content connected to a specific assortment.
The xFarby.sk team has a better basis for deciding which topics to include in the content plan. SEO content can then connect more naturally with products, customer needs and the online store's commercial priorities.
