Cobbys Pet, a family-run pet supplies retailer, operates six stores and an online store serving Slovakia, the Czech Republic and Hungary. Copy, categories and images for its entire range were generated by AI from basic product data.
Most products came with little more than a basic photo and a short description, yet the new online store needed copy and images for every item in three languages. Creating it all by hand would have taken thousands of hours of copywriting, translation and photography.
Each category follows its own template: for pet food, AI highlights ingredients; for aquarium filters, technical specifications. Facts come from manufacturers and from the packaging itself, which AI can read even from a simple photo. Czech and Hungarian versions are written natively in each language.
AI assigns each product to the right category, enhances the original photos and adds lifestyle images featuring pets. Every output went through several rounds of review, and human oversight remains part of day-to-day operation.
Generating content for around 6,000 products took 32 hours, at roughly 5 cents per image. By our estimate, the Slovak copy alone would have taken a single copywriter about a year to write by hand. New products now receive their content automatically, ready for the client’s team to review and publish.
