As xFarby.sk, a specialised online store for paints, coatings and painting supplies, expands into new markets, AI helps prepare language versions of products, categories, SEO texts and metadata directly in the CMS. The team works with translations in the same environment where it manages the online store's content.
The expansion of xFarby.sk into foreign markets brings a large volume of content that needs to be prepared in additional languages. Product descriptions, categories, metadata and SEO texts must remain clear, consistent and connected to the specific assortment.
The language version is created directly next to the specific content in the xFarby.sk administration interface. The team can review the translation draft, adjust it to the correct terminology and publish it in the same environment where it manages products, categories and SEO texts.
The translation remains connected to the place where the content is actually used: a product, category, SEO text or metadata field. This gives the team a clearer overview of prepared language versions and allows them to update the content continuously based on market needs.
Localisation directly in the CMS shortens the path from the original text to a usable language version. The team can prepare larger volumes of product and SEO content more quickly, while translations remain connected to specific products, categories and data in the online store.
