In the xFarby.sk online store, AI turns product information into visual assets for categories, articles and marketing communication. The team gains a new way of working with image content connected to a specific assortment, season or topic.
For paints, coatings and painting supplies, visuals play an important role in showing use cases, atmosphere and the final effect. The team needs to create image assets regularly for different products, categories, seasonal topics and advisory content.
AI works with information about products, categories, use cases and the topic for which the visual is being created. Based on this context, it generates image asset drafts that can be used in product, content or marketing environments.
The team enters the topic, product context or type of use and receives a visual draft as the first working material. It can then be adjusted according to the brand, communication channel and specific format.
The marketing team can respond more flexibly to seasonal, product and advisory topics. Visual content then connects better with the current assortment, campaigns and commercial priorities.
